Nintendo of America is set for a leadership change as President Doug Bowser announces his retirement effective December 31, 2025. After a successful tenure marked by the record-breaking launch of the Switch 2, Bowser, reflecting on his 44 years with Nintendo, expressed gratitude for the opportunities he had to connect fans with beloved characters and worlds.

Bowser joined Nintendo in 2015 and ascended to the presidency in 2019, succeeding the iconic Reggie Fils-Aimé. Under his guidance, the Switch 2 sold 1.6 million units in its first month, though its high price point sparked controversy among gamers. Bowser acknowledged concerns over affordability and raised game prices, emphasizing the company’s commitment to providing value across different platforms.

As Bowser prepares to step down, he entrusts the future of the company to Devon Pritchard, illustrating the exciting transition ahead. Nintendo fans worldwide eagerly anticipate what lies ahead for the iconic brand as Bowser leaves behind a legacy of innovation and passion for gaming.